The Stylus, New Homes Marketing
Client
Paradigm Housing
Challenge
Paradigm Housing wanted a standout design for their landmark development of apartments.
Solution
We created an eye-catching, modern design to appeal to their target audience – young professional commuters with aspirations to live close to London. Key to the success was the exploitation of a busy rail side location… with tens of thousands of eyeballs catching the Stylus proposition from their train seats. The executions needed to be bold, to the point and memorable. Hoarding, building graphics and a host of digital media blended to achieve high levels of interest and action.
